Carvel Firsts

1934 – Nation’s First retail ice cream company created
1936 – First with marketing concept “Buy One, Get One Free”
1939 – Carvel builds the First soft-serve ice cream machine
1947 – First to franchise a retail ice cream store in the U.S.
1950 – First in the industry to use plastic packaging
1951 – First in the industry with a round ice cream sandwich
1954 – First in the industry with the ‘Gift Certificate’ concept
1955 – First to use CEO in radio and television commercials
1969 – First in the industry with all-Kosher products
1972 – First in the industry to introduce Non-Fat desserts
2005 – Carvel opens First location in Los Angeles in September